Watch this video at AdAge
Why you should watch this video
- Marketers looking to become more omnichannel are finding challenges within the technology stack
- In this conversation, Quad Chief Marketing Officer Josh Golden shares his thoughts with Ad Age Studio 30 Contributing Editor Natalie Zfat
Top marketers know that an omnichannel approach allows for the most seamless customer experience. But the pursuit of omnichannel has led to increasingly complex marketing stacks, a model that often requires layers of separate resources and specialists, putting true integration at risk.
In this conversation, Quad Chief Marketing Officer Josh Golden shares his thoughts with Ad Age Studio 30 Contributing Editor Natalie Zfat on the forces shaping the marketing partner of the future and how intelligence-fueled creativity will make a multidimensional approach the new gold standard.
Quad’s philosophy is to remove friction from the marketing process, and it has the capacity to communicate multi-dimensionally to execute customized solutions for clients’ needs. The pandemic has motivated Quad to be more innovative, even with all the disruptions, and the company has a sustainability story that it’s telling publicly. The company’s expertise in printing and mailing allows it to curate messages to consumers’ front doors, and its scalability allows it to succeed in any industry. Finally, Josh discusses his challenges as a CMO, which include choosing what to focus on and scaling changes that need to be made.
Watch the video, Beyond Omnichannel: Why CMOs Need to Think Multi-dimensionally, at AdAge