Read the full article at ADWEEK
by Matt Miller, Senior Copywriter @ Amazon Ads
- Grocery shopping is now taking place both online and in physical stores, presenting new opportunities for brands to deliver omnichannel experiences
- Customers today expect to have a seamless experience between online and in-store shopping
- Learn industry data that supports the growing need for omnichannel grocery
As a marketer, staying ahead of the curve and adapting to the evolving grocery shopping landscape is essential. In the article “Why Delivering an Omnichannel Experience Is Key in the Evolving Grocery Shopping Landscape,” you’ll learn how the traditional grocery store experience has transformed and why it’s more important than ever for brands to provide an omnichannel experience to shoppers.
According to Incisiv, online grocery is expected to become a $250 billion-plus channel by 2025 in the U.S., up from $34 billion in 2019. This incredible growth opens up new opportunities for brands to engage customers both online and in physical stores.
One of the key takeaways is the rising importance of a seamless experience between online and in-store shopping. Nielsen research reveals that 44% of American households are actively buying food both on-and-offline. To satisfy these customers, brands must strive to meet their expectations regardless of when, where, and how they explore and purchase groceries.
As Michael Huffaker, VP of Fresh Grocery at Amazon, puts it, “Today’s customers are increasingly doing their grocery shopping across multiple devices throughout their day.”
Don’t miss the chance to read Why Delivering an Omnichannel Experience Is Key in the Evolving Grocery Shopping Landscape from ADWEEK and uncover valuable insights for your marketing strategy.
Brands can stay present during these daily moments through immersive ad experiences to deliver relevant information before, during and after the grocery trip to help inform buying decisions.
Miller, Matt. “Why Delivering an Omnichannel Experience Is Key in the Evolving Grocery Shopping Landscape.” Adweek, Adweek, 12 Jan. 2022, https://www.adweek.com/partner-articles/why-delivering-an-omnichannel-experience-is-key-in-the-evolving-grocery-shopping-landscape/.