Walled Gardens

How Brands Can Engage Omnichannel Shoppers Wherever They Are

3 min read

Read the full article on the Amazon Ads blog

by William Donovan, Sr. Industry Marketing Manager, Grocery @ Amazon


  • Learn how to provide a seamless grocery shopping experience online and in-store
  • Discover the benefits of implementing a connected home strategy
  • Understand the importance of measuring omnichannel campaign success

As a marketer, you know the importance of staying ahead in the game, and the future of marketing is all about creating a more connected, omnichannel experience. “How brands can meet omnichannel grocery shoppers, wherever they are” by William Donovan discusses this shift in consumer shopping behavior, with 61% of consumers shopping for groceries online more than before the pandemic. Understanding these new shopping patterns and effectively connecting with the most relevant audiences is crucial for your brand’s success.

The article emphasizes the need for a seamless online and in-store grocery shopping experience. As grocery shoppers typically research products for 8 to 9 days, considering 2 to 3 products and purchasing 1, you have multiple opportunities to reach them with your brand story. Donovan writes, “Because 95% of consumers grocery shop both online and in-store, it’s important for brands to implement marketing strategies that enable a seamless omnichannel shopping experience.” Utilize tools like Amazon Ads to create a unified experience for your customers, whether they’re shopping online or in person.

Connected home strategies and robust measurement solutions are also essential for meeting the needs of today’s omnichannel grocery shoppers. With 64% of respondents in a recent study using smart media devices at least once per month, incorporating a connected home strategy can help engage these audiences throughout their purchase journey. Meanwhile, leveraging comprehensive measurement solutions will allow you to adjust and optimize your campaigns for maximum impact.

Don’t miss out on the valuable insights in How brands can engage omnichannel grocery shoppers wherever they are. Read the full article to stay ahead of the curve and ensure your marketing efforts align with the future of omnichannel shopping.

Whether consumers prefer the convenience of online retail or would rather pick out their own produce at a physical store, Amazon Ads is committed to helping brands understand these omnichannel shopping behaviors and effectively connect with the most relevant audiences.

Ru Vallury, Sr Manager, Grocery, at Amazon Ads

Citation: Donovan, William (2022, Feb 2). How brands can meet omnichannel grocery shoppers, wherever they are. Amazon Adws Blog.

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