Expert Voices

A Day in the Life of an Omnichannel Director at Samsung

3 min read

Read the full article at Econsultancy

by Nikki Gilliland, Econsultancy


  • The focus is on the customer journey and being agile and responsive to evolving wants and needs.
  • A great customer experience involves planning that delivers a personalized and authentic journey.
  • Samsung is launching a 12-month influencer and ambassador program aimed at turbo-charging their omnichannel marketing approach.
  • DE&I is embedded throughout all of Samsung’s marketing activity to ensure it is talking to everyone in relevant ways.

In an interview with Econsultancy, Annika Bizon, Marketing and Omnichannel Director for Samsung UK and Ireland, discusses her role and how Samsung meets customer expectations in an increasingly competitive market. She emphasizes that the customer journey is crucial to the business, and the consistency of this journey is a key part of her day-to-day role.

With every product launch, their goal is to reach the next level in performance, and their unified marketing channels and campaigns are achieving just that – by delivering best-in-class activity across all touchpoints, including online retail, call centers, and marketing. Samsung has now united its marketing and omnichannel teams into one function.

Bizon highlights the importance of creating a great customer experience, which involves segmenting the audience, understanding what they’re using their devices for, and how they want to communicate. She believes that meticulous touchpoint planning is necessary to delight customers in a truly personalized and authentic way throughout their digital journey. Social media plays an important role in this, and personalizing journeys is critical to ensure customers feel like the brand is talking to them, not just everybody.

Bizon’s biggest focus for the year ahead is a first-of-its-kind 12-month influencer and ambassador program aimed at turbo-charging Samsung’s omnichannel marketing approach and driving awareness and engagement with customers to bring the world of foldables to life. The company is focused on providing customers with the experiences that matter most to them and showcasing this through its marketing activity. Samsung’s biggest ambition is to grow together with its customers over the next 12 months and truly understand its customer base.

Read the original article: A day in the life of… Annika Bizon, Marketing and Omnichannel Director at Samsung UK & Ireland by Nikki Gilliland.

Our mission is to ensure that at every interaction along that path – be it virtual or in-person – we provide a great experience that is rooted in seamless communication and a consistent tone of voice that is true to what Samsung stands for.

Annika Bizon, Marketing and Omnichannel Director for Samsung UK and Ireland

Gilliland, N. (2023, January 23). A day in the life of… Annika Bizon, marketing and Omnichannel director at Samsung UK & Ireland. Econsultancy. Retrieved March 30, 2023, from

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