Read the full article at ThinkWithGoogle
by Aude Gandon, Global CMO at Nestlé
Summary
- Nestlé’s global digital marketing strategy as shared by their Global CMO
- Privacy-preserving fundamentals are key for a future-proof strategy
- Building valuable consumer connections through first-party data is critical
- Fostering a culture of ongoing experimentation with cutting-edge technologies can help the transformation
Dive into the fascinating world of Nestlé’s global digital marketing strategy as shared by their Global CMO, Aude Gandon. This article takes you on a journey through Nestlé’s digital transformation and how they maintain a competitive edge by adopting a more holistic, connected, and omnichannel marketing mindset. The company’s focus on three critical areas—privacy-preserving fundamentals, valuable consumer connections, and ongoing experimentation—allows them to resonate with consumers at scale and power growth across its portfolio. As Aude Gandon says, “By driving a consistent global marketing strategy across the organization, our team has been able to drive change at scale, embracing data and technology to build competitiveness.”
One of the article’s key takeaways is how Nestlé navigates the changing advertising landscape, especially as third-party data collection phases out. By treating data protection and privacy as paramount, Nestlé has accelerated the use of privacy-preserving technologies across the organization, ensuring a future-proof first-party strategy. This enables their brands to access high-quality data and continue delivering personalized experiences online.
As Nestlé moves towards a first-party, data-driven approach, they’re able to provide personalized solutions in real-time, track ROI, and improve sales performance. The company is leveraging Google’s privacy-preserving advertising and analytics tools to make smarter investments and achieve its goal of reaching 400 million consumers with its first-party database by 2025.
Don’t miss out on the full insights of the article, Nestle’s CMO Shares Her Strategy for Digital Transformation.
“By driving a consistent global marketing strategy across the organization, our team has been able to drive change at scale, embracing data and technology to build competitiveness.
Aude Gandon, Global CMO at Nestlé
“Nestlé’s Global Marketing Strategy – Think with Google.” Google, Google, https://www.thinkwithgoogle.com/future-of-marketing/digital-transformation/nestles-global-marketing-strategy-and-digital-transformation/.
