Why you should read this post
Omnichannel marketers are finally beginning to explore the What, Why, and How of omnichannel marketing. The Breakthrough is the industry’s first resource hub dedicated to this evolving approach to help early adopters sift through current thinking and share innovative ways to get their organizations on the path to omnichannel success.
The advertising industry is on the cusp of massive change based on one simple disconnect: consumers don’t see channels while they shop or browse, yet marketers are still attempting to engage them with a siloed approach.
A channel-first approach focuses on the meticulous optimization of individual channels to drive results rather than the customer as the starting point for an omnichannel marketing strategy. More and more understand that connection is absolutely vital to, well, customer connection and that integrated insights and workflows are the only way forward in an ever-more-digitized commerce landscape.
Few have made significant strides in the omnichannel marketing journey, but it probably doesn’t help that there isn’t a dedicated content resource for this subject. The goal of The Breakthrough is to fill the omnichannel education gap and cover topics related to customer-centricity and the evolution of media.
After all, there are content hubs that focus on niche topics like search engine marketing, social advertising, programmatic media, and online video — but The Breakthrough is the only industry publication that will tackle this transformative subject.
The goal of The Breakthrough is to fill the omnichannel education gap and cover topics related to customer-centricity and the evolution of media
Josh Dreller, Sr. Director, Content Marketing, Skai
Why The Breakthrough?
Our mission is to inspire trailblazers, pioneers, and early adopters who know that the omnichannel approach best aligns with the reality of the market and consumers — but aren’t yet sure how best to proceed — by demystifying and debunking assumptions. This content will help them sift through current thinking and share innovative ways to get their organizations on the path to omnichannel success.
Omnichannel Marketing Best Practices & Tips
The Breakthrough offers proprietary insights, expert opinions, debates, research, and curated best-of-web articles on omnichannel and the future of media, including:
- Challenges and opportunities of omnichannel marketing
- Adopting a customer-centric mindset
- The next generation of marketing and media measurement
- Optimizing your media mix to reach today’s consumer
- How data and privacy regulations are changing marketing
- The evolution of the agency-brand relationships
- Best practices for working across walled gardens
- The future of brand marketing in the performance era
Welcome to The Breakthrough!
If you are interested in contributing to The Breakthrough — or know someone who is —